
How does your users interact with your website? Which elements help lead to conversion?
Customers only visit your site because they are looking for information and/or they want to buy something. Unlike a typical sales call, a salesman has the opportunity to elaborate, rebutable, and correct any misconception about a product or service. A web page, on the other hand, does not get this opportunity.
What are the tasks of a Website?
If the visitor is in a ready to buy status, then your site especially needs to able to close the sale, but it also has many tasks too. It first, needs to hold the users attention beyond the first impression. Then, your web site needs to convey
trust and authority on the product or service. It must convince the user that, yes in fact, this company can handle my needs and that its a good choice to buy from this site. Finally, it has got to get the user to actually take action and commit.
What Aids In User Interaction Conversion?
Every element on the web page adds up to whether a user converts or does not convert and continuous testing and evaluating is required in order to optimally streamline your users experience all the way to the checkout or goal page.
In The End, Its All Worth It.
Your first month in having a website should be the worst your website will ever convert, from that point on your website should only get better and better if your are measuring and analyzing User Interaction Optimization practices.