Advertising Effectively : Which is better a cheap design or an effective design?

Trusting A Advertising & Marketing Pro
Part 4: Web Design

Understanding that Company B requires professional help in this area, Jack, the business manager, decided to outsource to a proven marketing and advertising champ. Jack took the time to locate a skilled graphic and web artisan that could deliver results. He knew he needed an educated professional with proof of past performance. He checked out a couple of recommended sites, because he has a job function too, he made his selection without having the search become a new-found career.

Jack made a managerily worthy decision and has the proof to back it up. Jack called Advertising Media Works, sat down, then discussed the project stating his requirements, history of the business, identitfing the goals and expected outcome. Based on consumer marketing data, Advertising Media Works had made suggestions and alternatives and sealed the deal. Advertising Media Works, within a week, had the website and printed proofs completed beyond expectations. The 900 brochures have arrived in the mail the following week. The total package had come to $2295 and Jack recieved a marketing collateral that fit his company's customer profile and identified company brand. As a bonus, John at Advertising Media Works threw in free search engine advertising for 3 months.

In conclusion, Jack and Jill were both intending to have the same outcome, fortuneatly for Jack, he had learned from others mistakes were Jill's boss obviously had not. Then again, effective advertising is not for eveyone!