Is it practical to use Cd-Roms? For Advertising, search engine marketing is better and cheaper.

Cd-Roms or Compact Disks became a popular of the early information highway craze. Marketers would use Cd-Roms to market their products directly by mailing them and handing them out to consumers. Cd-Roms had become the best source for containing media which required large file sizes and what would be considered otherwise be considered heavy downloads if done through the internet. Excellent uses of Cd-Roms are for containing information such as videos, songs, applications, and related media. But because of the expense of Cd-Rom production, labeling, and application development, businesses that use Cd-Roms for their marketing purposes most often are viewed upon as industry leaders in their particular niche; however, research shows that those who have successful Cd-Rom campaigns have used other outlets to create brand awareness before using this route.

Benefits of Cd-Roms:

• Excellent tool for containing large media files of audio and video
• Great medium for application contents: to create tools to better enable consumers and businesses use services, track users, take orders, and buy goods from a business entity.
• Ability to be sent through postal system directly to specific markets as marketing collateral.

Decline of Cd-Rom Advertising Era

Recently the demand for high-speed bandwidth by consumers world-wide has limited the need for Cd-Rom's for large applications and media files. Using T1, T3, cable modem, DSL, and satelite connections the masses have the ability to connect to the internet to download large applications and media files at will. Entities which provide these types of file download services are using modified forms of shoppingcart software in order to profit by charging a dollar amount or by collecting resellable marketing information.