
Getting online may have seemed liked a challenge in itself, the real challenge is marketing online. Although there are many forms of marketing and countless companies promising you the world, the real challenge is getting remembered in your market place for the solution provider. This in itself, comes through brand recognition.
So the real question is how you build a brand and how do you create awareness for that brand. Your brand might be built on the affordability, strength, value, reliability, exciting, family oriented, etc. Its for you to decide. Whatever you choose, ask yourself, "What company currently out currently fits this identity and what are they doing to spread their brand awareness?". "How are they getting into the consumers head?" and "Where and how did you first learn about that company?".
Asking yourself these questions will help get you to identify who, what, where, why, and how they built their brand. What you will find is that the companies that you may remember are not just advertising in one area, but rather they are advertising and marketing in multiple areas.
Some of the more popular areas that you will find big brands advertising and marketing: