Jill just took a class in Frontpage and Publisher. She claims an astout knowledge for the subject. "She would be a perfect candidate for the job right?". Wrong!

Trusting Amatuers To Perform Professional Work
Part 3: Web Design

On the web page design aspect, Jill proved her inexperience once again. She encoded the page with layers which is an HTML 4.0 standard that looked spectacular on the in house computer (well except for a couple of coding errors), but when viewed on their clients machine, nothing showed up or the pages where discombobulated, having some having redundant mistakes.

Jill forgot to look at the company's demographics. The profile which included a majority of users from ages 59-70.

With this age group, statistics show that a majority of the users do not have that latest in internet browsers and therefore where not be enabled to read the HTML 4.0 standard. As a result, the advertising campaign, including the brochures, postage, and the web page design was a flop.

What About Search Engine Promotion?

Not only may Jill fault in web design considerations due to lack of internet experience, but how could he/she correctly design the site for search engines like Yahoo and Google without the years of training. Yahoo and Google are the leading search engines in the world; closely trailing is MSN. Getting premium placement in the natural listings requires skill, high level on analyzation techniques, and time. This does not mean that your first place listing for "Trickets" means that you are a good SEO marketer because you have to consider what the demand is for that particular search term. An example of a good search term would be something that can deliver customers to your site through the search engines and finalizes with a new contact or product sale (Period).

How to market you site better >>