
Natural Search Engine Listings are the king of search engine listing effectiveness. With NSEL ( Natural Search Engine Listings ), marketing companies like Advertising Media Works, charge on a per unique visitor to the site vs PPC ( Pay Per Click ) companies charge per click out of the search engines.
With top search engine listings on competitive keywords being anywhere from 1 to 20 dollar per click out of the major search engines. You could see how your available marketing dollars could dissappear rather quickly. On the other hand, a natural search promotion campaign could yield a premium listing at a fraction of what the major search engines charge on a per vistor rate.