You Will Go Blind Trying To Market Your Website Without Robust Web Statistics & Analytics!

Benefits of Statistics and Demographics: The End of Blind Marketing

Statistics and demographics can show a variety of information including income, buying habits, ages, computer system, internet browser, and/or other pertinent data that is useful in a effective marketing campaign.

Without this information a business would be conducting blind marketing which, by the way, is the most expensive and most ineffective form of marketing.

Suppose for example, a business had 500 postcard mailers to distribute for a product for senior citizens, blind marketing would be to distribute them to every household mailing address. Considering that the best direct marketing literature yields a 10% return, and supposing that 15% of the mailing addresses had homes with senior citizens as occupants, the best expected RIO (return on investment) could provide a maximum of 1.5%. Demographics also help designers websites for improved visibility over the clients machines.

Using the same audience as above, suppose that site was built using layers (HTML 4.0 standard) combined with dynamic Macromedia Flash. Statistics prove that most of this base of users do not keep up to date with technology, thus the pages' coding may not at all be understood thereby producing a unprofessional look on the page.